

ARCHITECTING CUSTOMER EXPERIENCE
Getting to wow
We stand at the junction of technology and the human side of your business. Rethink55 helps you solve your business challenges by providing the technological knowledge and tools that align your business with employees, customers, suppliers and your community, in a cost effective manner.
Architecting The Customer Experience
Every interaction counts. All of your customer touch points create a customer experience and every experience either builds or erodes trust. We architect that foundation of trust through customer experiences principled in human centered design. We take multi-channel, customer centric view of your organization and its customer eco-system by mapping all of your customer’s potential touch-points in order to delivery customer WOW.
Our Service Approach
Steeped in lean principles, we explore innovative ways to respond to the voice of your customers while eliminating non-value adding activities. We foster culture of innovation and learning by blending:
- Using Human-centered design to foster innovation
- Lean principle to see ways to eliminate non-value adding activities (waste)
- Design Thinking to diagnose the problem and discover unique and better ways create a solution
Human Centered Design + Lean Principles + Design Thinking = Actionable Delivery of Value
Our Service Design
This is all about the “When” and “Why” of your customers. We help you service orient your business by isolating your core practices and determining those that should be retooled or outsourced. Rethink55 works with you team in flushing out the details of the service integration touch-points of both external and internal customers.
We take a customer perspective to the following common business challenges:
- Customer experience and satisfaction is eroded and fragmented by increasing internal organizational complexity.
- Difficulty creating growth while your competitors are gaining market share.
- Integrating with external partners seems too complex or not yielding the desired value.
- Integrating operations between business units is high on the priority list yet they still work in isolation
- Business Process Improvement not yielding expected results.
From iPhone and iPad applications to custom development, Rethink55 provides a one-stop shop to creating powerful solutions. Located in Calgary, Bangalore, India, and Singapore, Rethink55 bridges people, process, and technology to deliver actionable value for your customers.
| Technology Domain | When | Why | |||
| Mobile | Provide another channel for customers, vendors, and employees to collaborate | Convenient access to information and ability to act on it from different channels | |||
| Portals & Enterprise Content Management | Unify sources of information into a single view of
your corporate data. |
Consistent and secure way to access and manage your corporate data. | |||
| Software Development | Access, aggregate, collate information within and outside your organization | Create a single source of truth of your enterprise data | |||
| Web Enablement | Custom applications such as specialized engineering tools may need to be modernized to meet emerging customer needs to operate over the web. |
Rebrand, extend life of exiting solution | |||
| Migration | Create multiplatform versions of your software or migrate to more recent development environments | Supporting legacy applications getting too costly | |||
| CRM and ERP | Leverage common business processes captured in CRM tools | Consistent processes that support your business activities |

