55 STORY

The 55 miles-per-hour speed limit came as a result of the 1973 Arab oil embargo. The Nixon administration ordered states to lower their maximum limit to save fuel at a time when the first oil shock threatened to bring the economy to a standstill. After steadily rising each year, gasoline demand suddenly stopped growing in 1974 and remained nearly flat for the next decade, keeping oil consumption in check. Although the 55 speed limit is still as valid today as it was 37 years ago, we now have other solutions to consider. Hydrogen fuel cells, electric cars, and telecommuting are to name but a few. As a result, technology is able to upset the status quo and change the customer experience. We believe this same paradigm shift applies to all industries and across all customer touch-points.